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Many
of my long-time customers love learning
about the people who grow and
harvest coffee, the characteristics of coffee varieties,
processing methods, choices in quality coffee gear, storage,
and brewing options. They want to be better-informed consumers and I believe part of my role is to help
them do that.
I
buy green coffee primarily from West Coast coffee importers who actively help coffee
growing communities become self-sustaining. The majority of the
coffees in my lineup are grown without chemicals and may have
certifications such as Utz Kapeh, Bird Friendly and Rainforest
Alliance. (To learn more about formal certification of coffees
please visit Links).
Some
coffees are termed "Socially Responsible" which is not a
certification but an indicator that the growing, processing, harvesting
and/or importing is done in a way that enables that
coffee-growing community work toward self-sustainability, environmental
protection and good working conditions. Those coffees may not be formally certified
but are produced by eco-friendly methods that protect not only
the earth, but people birds and wildlife. Keep in mind that many coffee
producing communities barely have money to live on, much less for expensive certification for their coffees.
Then, there is another reality .
. . there are some coffees that have little or no socially redeeming
value - they're just really good coffees that I couldn't pass
up!
About my roasting philosophy ... we in the Pacific Northwest have
been raised on dark roasted coffee, thanks to you-know-who. In my
experience taking coffee to French Roast is to incinerate most of
the flavor right out of it - in addition to risking a fire in my
very expensive coffee roaster. I have several coffees with a bold, heavy
profile that don't need to be charred to knock your socks off. Be
brave, and try a bean with a naturally wild profile at Full City.
For more body brew it in a French Press!
I
roast in small batches and make every effort to make my coffees affordable,
though every bean I buy is 100% Arabica and in the Specialty Coffee category. I
don't buy
commercial grade coffees or robusta. Those that are higher are exotic beans for which I pay a
significant premium. To ensure freshness I use polyfoil heat-sealed bags for longer shelf life. Unfortunately,
because they are made of several different materials they are not
recyclable but they can be washed out and used for other non-food
purposes. I
encourage you to find creative uses for them: plant seedlings or keep them handy for those walks with Rover!
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